Beauty & Wellness Routine with Elsie & Dominika, Founders of BYBI Beauty!

First up, briefly tell us a bit about yourself and what you do!

Hi, we’re Elsie & Dominika, beauty bloggers, trained formulators, skincare experts, podcast hosts and Co-founders of BYBI Beauty.

It all started in 2015 with Clean Beauty Insiders, our natural beauty blog where we published DIY recipes, product reviews and industry news. Building up our clean beauty blog before starting the BYBI brand gave us time to immerse ourselves in the market and really understand where the gaps were. For us, after trying many other natural skincare brands and also making our own products, there was a clear gap for a beauty brand that upheld great ethics around sustainability and ingredients, but that was marketed in a way that spoke to a mainstream beauty consumer. We took the leap and founded our own brand, BYBI, in February 2017. BYBI stands for By Beauty Insiders.

BYBI makes ethical, effective skincare that doesn’t cost the earth and has the ability to transform your skin. We’re about sustainability, affordability and great performance (plus our products also look cute on your bathroom shelf!).

What time do you wake up most days and how many hours of sleep do you aim for?

About 6am, we aim for a solid 8 hours but that’s pretty rare!

Tell us about your daily beauty routine! What are your non-negotiables for looking and feeling your best?

A full BYBI routine (of course). With a focus on Mega Mist, our skin plumping hyaluronic acid facial spray, plus a blend of the Boosters. As the temperatures get colder in the UK, Buriti & Strawberry are essential! The Buriti Booster is a potent antioxidant and helps protect the skin against free radicals – so great for those that commute or live in a city. The Strawberry Booster is an epic skin softener and helps keep it even and hydrated.

To look my best I follow this up with a dewy base, lengthy lashes and natural blush. Our favourite clean beauty brands are: ILIA, JuiceBeauty, W3LL PEOPLE & INIKA Organic.

Do you have an evening wind-down ritual?

A thorough double cleanse at the end of the day. Starting with an oil-based cleanser to attract and disintegrate dirt and makeup, followed by a water based cleanser to balance and regulate.

Step 1: Swipe Clean – Our highly effective yet super gentle oil cleanser and makeup remover. Hibiscus and papaya, both high in AHAs help to break down and remove grime, dirt, oil, stubborn mascara and the last traces of lipstick.

Step 2: Crystal Clear (soon to be launching into SEPHORA Australia!)

This one is our foaming gel cleanser with prebiotics to protect your skin’s microbiome and salicylic acid to unclog pores. Deeply cleanses and clarifies for a clear, balanced, healthy complexion. You’re gonna love it!

If you could only wear one brand of activewear for the rest of your life it would be…

Girlfriend Collective. They’ve just launched ReGirlfriend, where you can send back your old activewear to make new items. You receive store credits for taking part and they don’t have to create as much virgin material.

What’s your fitness routine & favourite way to get sweaty and where’s your go-to?

We both love yoga and getting sweaty at Barry’s Bootcamp!

You’ve got a big event in 7 days time that you need to look incredible for. What’s your plan of attack to look & feel your absolute best?

We approach it from the inside and out! Firstly, eating really well, packing in more nourishing and energising foods. Secondly, really taking care of our skin, spritzing Mega Mist as often as possible and using the Bakuchiol Booster every night to plump skin and give it a naturally radiant glow. We’re partial to a natural looking spray tan too!

And lastly… do you have any top secret tips you use to keep looking / feeling great?

For the dewiest natural highlight, we use our Babe Balm Bronze (soon to be launching into SEPHORA Australia). It’s a hybrid of skincare and makeup, a blend of our iconic Babe Balm and glittering mica powder. Its buttery texture means it melts into skin, leaving it hydrated, soft and naturally luminous. It’s the shortcut to fresh skin.

Thanks Elsie + Dominika! If you have any questions for the girls, please leave them below 🙂

Be well,


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