Product Review: Bloom Belle de Jour Colour Collection.

As a makeup artist it’s really expensive stocking a makeup kit. Like, really expensive. This is why I jump for joy when I discover cheap and wonderful makeup products. Better yet, cheap and wonderful Australian products. Bloom has been popping up in my kit for a while now, and these latest additions from the ‘Belle De Jour’ collection have been welcomed with open arms.

Inspired by Yves Saint Laurent’s long-time muse Catherine Deneuve in Luis Bunuel’s cult 1966 French film of the same title, the ‘Belle De Jour’ collection oozes French simplicity. April Greaves, the makeup artist who teamed up with Bloom, wanted to achieve contoured eyes, perfect brows, luminous skin and glossy lips, as this is the fresh look worn by Deneuve during the film. Inspired by all that talk of French beauty, I decided to pin down our Editor here at Wellness WA to recreate a wearable version of the image above.

Belle de Jour range.

After evening out Annette’s skin with a light tinted moisturiser we popped a soft crème blush on her cheeks to keep that glow factor going. Using the Bloom Brow Pencil in ‘Brown’ (RRP $25 AU) I filled in Annette’s already wonderfully shaped brows with the slanted end of the brow pencil. The pencil has a matte soft finish which is easy to blend through the hair. To set the brows just untwist the other end and use the clear brow gel. Genius!

We then whipped out the Long Wearing Eyeliner Crayon in ‘Black’ (RRP $25 AU) This crayon comes with a handy applicator on the other end, which I used to smudge the crayon colour into the lash line.

As we were keeping this look very fresh, all Annette needed after the crayon was lashings of mascara to enhance her blue eyes. To finish the look we pressed the Lip Duo Lipstick in ‘Day & Night’ ($28 AU) onto Annette’s lips and swiped the matching gloss on top.

Doesn’t she look darling? The Belle De Jour SS11 collection is easy to apply and can be used for any occasion, whether you want a soft feminine look like we have on Annette, or a darker version that was demonstrated on the model above.

So Frenchy, So chic!

Belle de Jour Colour Collection available now at selected Myer stores, David Jones and online at

What do you think readers, do the prodz look easy too use? 
Do you think you would like to wear this beautiful French look?
 Don’t you think Annette is the cutest?!

Review by Jacqui Bradfield, Makeup artist, Blogger and Croissant eater.

Be well,