First up, briefly tell us a bit about yourself and what you do!
I’m Jo Finkelstein, founder of ExPRO Fitness Festival, Western Australia’s leading celebration of fitness, wellness, and performance. My background is in health, events and brand partnerships and ExPRO was born from a simple idea to bring people together through movement. We’ve built an event that unites industry professionals, trainers, and everyday people in a festival atmosphere that’s designed to be fun and inspiring.
What time do you go to bed & wake up most days / how many hours of sleep do you aim for?
Sleep is my number one non-negotiable. I’m usually in bed by 10 pm and up by 6 am, I aim for 8 hours minimum. The quality of my day always reflects the quality of my sleep. At the moment with festival prep it’s been a little hard to keep this schedule but I know how important it is!
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What’s your morning routine to set you up for a great day?
My mornings are my anchor. I start with a big glass of water with electrolytes (faves are FIXX Nutrition & Hydralyte Sport), then move straight into movement. Pilates at FORM Society, a coastal walk or strength training. After that, it’s a coffee (long black) – I make a mean cuppa at home with LOOT Coffee Beans, but if I’m out I love Blacklist in Subi, Local & Aesthetic in Mount Lawley, or Offshoot Coffee in the CBD.
I then dive into checking emails (unless it’s mid November and I’m in the middle of running Australia’s leading fitness festival!).
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Do you have an evening wind-down ritual?
Absolutely. I like to dim the lights, and sip a chamomile tea or magnesium tonic. I take JSHealth Advanced Magnesium+ or Naked Harvest Moon Mylk, depending on the week. If I want a ready-to-drink tonic, The Beauty Chef Sleep Ritual is my go-to.
I’ll usually do a 5-minute breathwork session, I stick to 10–12 minute flows on Spotify – slow, guided nervous system resets with a mix of box breathing and humming breath. I also use Open (the app) for a quick down-regulating session and I always read something that’s not work-related before bed.
♥ Choc Top heaven, found here.
Describe a typical day of eating and nourishment for you.
I keep it simple and balanced.
♥ Breakfast: Protein smoothie with banana, almond butter, and collagen.
♥ Lunch: Usually a nourish bowl with protein, brown rice, and greens.
♥ Dinner: Something wholesome like grilled protein or tofu with veggies and tahini.
And yes, I fully believe in dessert! If I can squeeze in a choc top at the rooftop movies at The Rendezvous in Scarborough, I’m in heaven.
Do you take any supplements or vitamins?
Yes, I’m a big believer in daily maintenance.
♥ Magnesium L-threonate for recovery and sleep.
♥ Collagen peptides in my morning smoothie.
What are your top 3 wellness non-negotiables?
♥ Move daily. It doesn’t have to be high-intensity, just consistent.
♥ Community. Surround yourself with people who make you feel alive.
♥ Boundaries. Wellness isn’t only physical, it’s protecting your time and energy.
What’s your fitness routine / favourite way to get sweaty and where do you like to go?
I mix it up — strength training 3x a week, Pilates 2x, and a long beach walk or coastal run on weekends. I’m currently loving Loyly Recovery, FORM Society, and The BOD by Sophie Guidolin workouts for structure when I’m travelling.
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What’s the one wellness treatment you can’t live without?
Infrared sauna and cold plunge at Melt Saunas — it’s my reset button. I come out clearer, calmer, and ready to take on anything.
What beauty treatment / wellbeing activity would you love to try but haven’t yet?
A silent retreat — I’m fascinated by stillness, but I’m not sure how I’d go being quiet for more than a day!
You’ve got a big event in a month’s time. What’s your plan of attack?
I tighten up my sleep, reduce caffeine, and focus on recovery — daily movement, sauna sessions, and hydrating like it’s my job. Food-wise, it’s clean and colourful, and I cut back on wine for that final week (most of the time).
If you could have the ultimate day of wellness in Perth, what would it involve?
A sunrise walk at Cottesloe, Pilates at FORM Society, coffee and smoothie at Local & Aesthetic, and a long lunch at Intuition Wine & Kitchen, then a sunset sauna and plunge at Melt with friends.
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What’s your dream wellness vacay and what 5 things are you packing?
Bali — but the wellness kind. Uluwatu, sound baths, reformer Pilates and ocean swims.
Packing list:
♥ AirPods (for playlists and meditations)
♥ Linen sets (Assembly Label, Venroy, Zulu & Zephyr, and E Nolan if I’m feeling fancy.)
♥ Electrolyte sachets
♥ A good book
♥ SPF 50+ (non-negotiable)
Do you have any top-secret tips to keep looking and feeling great?
♥ Move your body every day — consistency beats intensity.
♥ Find joy in the small rituals.
♥ And drink your water before your coffee!
Thank you so much, Jo, for sharing your beautiful routine with us! The Expro Fitness Festival is on this weekend, from 21-22 November 2025 – grab some tickets and head on down to Scarborough to catch all the action!
Be well,
xoxo
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