Daily Wellness Routine: Tarj Mavi, Owner of Natural, Organic & Vegan Skincare Brand, LA MAV.

♥ Tarj Mavi, Owner of LA MAV

First up, briefly tell us a bit about yourself and what you do!

As the Founder and CEO of LA MAV, I am passionate about helping women to think holistically about health and beauty—developing Australia’s first Certified Organic skincare range to infuse bio-actives. While my role means that I work across all facets of our brand, I’m particularly passionate about product development as I am a scientist and researcher so I’m always looking for new natural ingredients and bio-actives that supercharge our formulas and deliver real, tangible results.

What time do you wake up most days and how many hours of sleep do you aim for?

I try to wake around 6am each morning—making the most of those lovely quiet moments before the busy day begins. And while I strive for 10 hours of beauty sleep each night, realistically it’s more like 7–8 hours as working with international partners means that I’m often up late at night for meetings.

What’s your morning routine to set you up for a great day?

Every morning I dedicate at least 10 minutes to gentle movement—practicing a little yoga or simply stretching. Not only does this simple practice help me to wake up slowly, but it also clears my mind so that I can embark on my day with a fresh outlook and new inspiration.

Tell us about your daily beauty routine! What are your non-negotiables for looking and feeling your best?

Although my days are busy, I’m dedicated to my beauty routine and always make time for this simple ritual—I have to practice what I preach, after all! In my experience, the secret to great skin is to utilise bio-actives that work on a cellular level to keep skin feeling fresh and youthful—at any age.

The first thing I do is double cleanse with our Marula Oil Cleanser and Sweet Orange Balancing Cleanser. I then alternate between using our Collagen Support and Bakuchiol 4% Retinol Alternative boosters, both potent formulas penetrate deep into the skin’s dermis—followed by our Omega 3, 6, 7 & 9 Antioxidant Oil which instantly moisturises and plumps the skin and Intense Repair Eye Balm to firm the delicate eye area.

One of my favourite beauty rituals, though, is to use an Ayurvedic Kansa Wand 2–3 times per week which instantly relaxes facial muscles and plumps and tones my skin. While facial massage is not a new trend, it’s certainly underrated as not only does it help to infuse the skin with nourishment by helping any actives in your skincare products to absorb more deeply into the skin, but it’s also incredibly relaxing and a simple way to integrate a little self-care into your day.

Do you take any supplements, vitamins or special wellness elixirs? If so, we’d love to know!

I try not to take too many over-the-counter supplements or vitamins — I’m a big believer in the philosophy that food is medicine so I naturally try to focus on a healthy balanced diet, packed with antioxidant-rich wholefoods, Ayurvedic ingredients and adaptogens. In saying that however, there are so many wonderful inner beauty wellness products and elixirs available these days, so as we look to expand our offering at LA MAV, I’m inspired to share the power of wholefoods with our customers. Watch this space…

Do you have an evening wind-down ritual?

While every day is different—and my wind-down ritual certainly depends on my work schedule—I do my best to take some time in the evening to sit down and relax with a cup of tea. I recently added a Wellbeing category to LA MAV which includes a range of Inner Beauty Teas so depending on my mood, I’ll reach for one of those. Each blend is packed with antioxidant-rich ingredients which have been hand-selected to target specific skin concerns and nourish the body from the inside out. My current favourite is our Age Defence blend which helps to combat fine lines and support collagen synthesis from within.

Before bed, I also do my best to book-end my day by practising a little yoga or indulging in at least 10 minutes of stretching. I start the day in the same way and I find that when I do this regularly, I not only sleep better, but I wake up feeling far more refreshed and energised.

What are your top 3 wellness non-negotiables?

It’s hard to pick just three but I’d have to say that Bikram Yoga three times a week undoubtedly helps to keep me sane and supple! I cleanse my skin for at least 60 seconds twice a day, every day and whenever possible, I spend time in nature which is like my soul food. While this helps to keep me calm and balanced, nature is also where I find my deepest inspiration so it’s a good source of creative energy for me, too.

Your absolute favourite healthy cafe in Sydney is?

We are spoilt for choice in Sydney when it comes to healthy cafes, but for me, a weekend trip to Orchard St in Manly is the ultimate treat! It’s become a bit of an institution here in Sydney and I love their holistic approach to wellness. It’s not unusual for me to go home with a selection of their teas and tinctures.

Best place to get a green juice or smoothie in your city?

On the way to work you can often find me at Hills Organics. I’m a huge fan of their Green Machine smoothie as well as their Chai Lattes. Delish!

What’s your fitness routine & favourite way to get sweaty and where’s your go-to?

Yoga has always been a huge part of my life—but for many years, I’ve been dedicated to my Bikram yoga practice. While the series of postures undoubtedly keeps me feeling fit (and sweaty!), it’s a wonderful way to detoxify the body—as well as the skin and switch off the mind for two hours. The workout is so intense that being able to focus only on my body and my breathing for two hours is bliss.

Are you into any woo-woo wellness trends?

While I wouldn’t call it woo-woo, I’m definitely inspired by Ayurveda and due to my Indian heritage, it’s been somewhat of a thread throughout my life. I love how across every touchpoint, Ayurveda embraces a holistic view of health—illustrating how our body, mind and spirit exist in a delicate balance. At LA MAV, I try to infuse this same philosophy by creating products that are infused with Ayurvedic ingredients and adaptogens that work holistically and synergistically to improve beauty, health and overall wellbeing.

What’s your dream wellness vacay?

As a dedicated yogi I would love to spend time at a yoga retreat in India. Not only would it be wonderful to be able to take a holiday in India—but to practice yoga where it all began would be my idea of bliss.

And lastly… do you have any top secret tips you use to keep looking / feeling great?

LA MAV skincare products, of course!

Thank you so much to the beautiful Tarj for taking part in our daily wellbeing interview – to find out more about LA MAV’s range of luxurious skincare & self-care, visit their website, Instagram, or Facebook.

Be well,


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